Training Update the JVC way

I wrote a short while ago concerning closure to the Matt Harward affair and all the damage that came with it and went on to tell you about a group I had ‘JUST’ joined which was to provide training, software and great content.

Well a few weeks have passed so time for a brief update before I head off on a much needed (and some would say well deserved) break.

Usually after some time into a course I tend to have one or two critism’s but in this particular case I actually don’t, – I think that might well be a first.

In fact joining the JVC solution was probably the best move I have made in a long long time let me give you just one example.

The most popular part for me is the suggestions area in which members are invited to post a request for material about which they would wish to be trained. Every member gets 10 personal votes per month and can use them however they like toward promoting a topic they would most like to me mentored/trained on.

The Result – and Next topic up? (exact quote)….

Alllllrighty gang, it’s that time! From the responses in the forum, it seemed pretty clear that everyone felt they would get a ton out of a list building webinar. That’s a potentially huge, nebulous subject though so I’ve been pondering how I want to handle it, and here’s what I’ve come up with.

First, I think it’s important that we divide up the concept of “list building” into parts so that we can more easily focus on a specific goal and manage the results to get there. To that end, here is how I think it should be divided up:

1. Getting traffic to a squeeze page.

This is a whole topic unto itself as many people have told me that they can build a squeeze page and send emails, but they just can’t get the traffic.  I suspect if you’ve paid any attention around here thus far, you’ve probably figured out that I view this as the easy part!   Enough people have told me how valuable they would find it for me to cover this, so… that’s where we’ll start.  I’ll get into keyword research, setting up links and passing tracking information, and some other “ninja” type stuff.

2.  Building the funnel.

That’s really what we’re doing here right?  We’re building a funnel.  It starts with a squeeze page and progresses to… anything we want!  It can be simple, it can be VERY complex, or somewhere in the middle.  I think this needs to be broken up into a whole separate discussion as there’s a lot of moving parts and I don’t want to lose anyone.  Building a squeeze page, tweaking graphics, setting up the autoresponder code, passing data around for tracking purposes, thank-you pages, etc.  This will be the real nuts & bolts mechanics of what happens after you’ve got the traffic on tap.

3.  Mailing the list.

Email marketing is an art unto itself and while I don’t consider myself an “email marketer”, obviously I have lists because you’re on at least one of them!  I really do actually enjoy my relationship with my list members, but my list is tiny compared to the “big dogs” in the IM world.  Still, I think I have a more personal relationship to my list than many, even though I don’t mail terribly often (I don’t like promoting every damn product launch that comes along).  But if we’re going to be building a list, obviously it’s with the goal of mailing to them and hopefully getting the desired response!  We’ll discuss what those responses might be, and what approach we’ll want to take.

4.  Campaign optimization.

This one could go on probably indefinitely, since optimizing is pretty much a never-ending process.  There are so many aspects to optimize too…. traffic sources (including partners at adon), targets (keywords/domains/urls) dayparting, intra-day-parting, lander tweaks, funnel tweaks, email sequence tweaks, testing different offers… the list goes on.  I’ll try to cover as much as I can to illustrate how I would optimize this type of campaign thoroughly.

This entire process is going to take a while, this will NOT happen overnight or on a single webinar!  I’m thinking each one of these will be its own webinar (and probably followup series), and each one may or may not actually tie into the previous one (because in order to show one part clearly, the others already need to be built).

Now, to make sure I stay on track and don’t digress too much, and end up with another multi-hour webinar epic, I’m thinking I’ll take a different approach with this one:

I’m going to record a video outlining the whole plan.  I’m going to start at my whiteboard (so there’s really no good way for me to do it live anyway) and probably end up at the computer for some of the finer details.  BUT you’ll all get to watch the video as I stream it to you on the webinar, and then I’ll stick around after for Q&A (and it means I’ll be able to type in the question box WHILE you’re all watching me.  Multitasking for the win!  )

I do plan to use my own tools for as much of this as possible too so you’ll undoubtedly pick up a lot of good tricks along the way, not to mention all the other things I’ll undoubtedly end up using (graphics programs, autoresponders, etc.)

I think this is going to be a hell of a series, and though it’s going to be a huge amount of work I think it’ll be worth it.  Hopefully you agree!

My goal is to complete the video portion of “Episode 1? this week.  Once I have it done, or at least almost done, I’ll announce the specific time & date for the “broadcast” webinar, and then we can finish it up with the Q&A.

Sound good?

Oh also, for the followup reports – especially when it comes time to talk optimization or details like the partners I’m running on, keywords I’m using, etc. – I’ll probably release them a bit delayed, so as to not overly affect my results.

Let me know how this sounds but unless there are any strong objections, I’m going to keep moving on this approach!

JVC

See what I mean?

Not exactly thinly spread is it? What I can attest to is the quality of what is put into everything presented so far.

So if you are interested in learning more and with my personal assurance that you will never be subjected to the unbelievable mistreatment wrought by Matt Harward and instead get first class content at a most reasonable price point then take a look and watch the video.

Here’s the video http://milessentme.com/rd/JVCSOL and then get yourself signed up in time to start this next major chunk of training. By the way you also get some awesome marketing tools as part of the mix.

As always if you have any questions just drop me a comment.

Best to all

Miles