I Needed a Tracking Solution – I Chose Conversion Prophet. Learn Why.

Selecting a Tracking Solution Ain’t Easy & Takes Time Too.

I’ve been having a close look just lately at a wide range of tracking solutions after having been let down by an author that took my money but never delivered the goods. So, it may come as no surprise that I looked closely at the products available AND who was behind them together with their track record.

I wanted a real time tracking solution that was up to the task and not so heavy in its coding as to bottom anything other than a well tuned VPS. There are far more tracking solutions around today than just twelve months ago and so making a choice takes time, patience and lots of eyestrain!

I quite fancied going with a service provider that was cloud based (and there are some really good ones out there too) but in the end I went for a product that I could own and control outright, was very capable and able to handle multivariate testing, otherwise reffered to as the Taguchi method. The advantage being that one is able to reach valid conclusions with fewer clicks and therefore with all things being equal in less time and less money if using PPC etc.

In the end I went with Conversion Prophet which looks to give me everything I need for now and at a fair price too. Add to that the fact that it works really well with SpeedPPC and does not make use of API calls (which you get charged for in some competing products) and you start to see the flexibility and cost effectiveness of this.

This product  requires the embedding of a small script chunk on your pages (ala Google Analytics) just a simple tracking code, it’s not a desktop product but a server script that is dead easy to install and configure.

The following explains a bit more about the multivariate capabilities which show just how much beyond basic tracking solutions that products available elsewhere, get left behind.

Advanced Taguchi Multi-Variate Testing Predicts & Pinpoints The Most Profitable Combination Of Elements In Your Sales Copy

The Taguchi feature is the most powerful feature of Conversion Prophet because it takes your testing result to the absolute MAX!

I’ll show you how I tested 9 different sales letter elements with just 73 visitors!… Maximizing the conversion rate right from the start!

This special testing method uses advanced mathematics that automatically create the best combinations of AIDA (Attention, Interest, Desire, Action) elements and pinpoints which is the combination that will return the massive profits and loads of new customers.

And best of all… Conversion Prophet makes all these complex calculations for you! So you just sit back, relax, and watch your sales letter evolve into a non-stop profit-pulling machine.

Real-life example of the results of a Taguchi
campaign made with Conversion Prophet

Conversion Prophet predicted that headline #2 in red color, with a dark gray background, and a subheadline without the “free” word in our sales letter was going to be the winning combination in this Taguchi testing campaign:

(Look how much info you can get with 73 visitors. I have pretty good
idea about how each version will perform for 4 different variables)

After 477 visitors and 10 sales, the actual Taguchi results confirmed the predictions of Conversion Prophet that the indicated combination of factors was going to be the one with the highest conversion ratio.

(477 visitors later, the result validates our earlier assumption about each variables)

With 73 visitors, I tested 4 different variables, headline color, headline text, background color, and sub-headline with fair accuracy.

Let’s do a table comparison of normal taguchi vs CP’s AIDA + taguchi combo testing for this multivariate testing I did. I ran this test for 5 days and average PPC was 15 cents per click.

After making the adjustment by using the “winners” only, the conversion rate doubled. Isn’t good quality tracking software wonderful? That’s conversion prophet for you. Visit them here.